Freelance vs. Full-Time Hiring

When agencies grow, they face a big decision: Should we hire full-time employees or bring in freelancers? The answer isn’t one-size-fits-all. Let’s break it down:

The Case for Full-Time Employees

• They’re invested – Full-time hires are part of the long-term vision.
• Stronger team dynamics – They work alongside your team daily, making collaboration smoother.
• Easier to manage – Unlike freelancers, they’re not juggling multiple clients.

When Freelancers Make More Sense

• You need flexibility – No long-term commitments, just project-based support.
• You want specialists – Freelancers bring in specific expertise without needing to upskill your in-house team.
• Budget is tight – Hiring full-time means salary, benefits, and overhead. Freelancers? Pay per project.

What’s Right for You?

If you need ongoing work, full-time makes sense. If you need agility and specialized skills, freelancers are the way to go. Many agencies use a hybrid model—why not have the best of both worlds?

What’s worked best for your team? Let’s discuss! 👇

‍